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Privacy Policy

Sonographic Ultrasound (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use www.sonographicultrasound.co.uk (the “Website”).

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Sonographic Ultrasound provides educational and professional ultrasound-related content and services.

For the purposes of data protection law, Sonographic Ultrasound is the data controller.

Contact email: nadia@sonographicultrasound.co.uk

Website: www.sonographicultrasound.co.uk

2. What Personal Data We Collect

We may collect and process the following data:

Information you provide directly

  • Name
  • Email address
  • Any information you submit via contact forms or newsletter sign-up forms

Information collected automatically

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the Website

This data is collected through cookies and analytics tools (see Section 7).

3. How We Use Your Data

We use your personal data to:

  • Respond to enquiries or messages
  • Send newsletters and updates (if you opt in)
  • Improve Website performance and user experience
  • Monitor Website usage and trends
  • Comply with legal and regulatory obligations

We will never sell your data to third parties.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for newsletters and marketing communications
  • Legitimate interests – to operate and improve our Website
  • Legal obligation – where required by law

You may withdraw consent at any time.

5. How We Store and Protect Your Data

We take appropriate technical and organisational measures to safeguard your data, including:

  • Secure hosting
  • Restricted access to personal data
  • Use of reputable third-party platforms (e.g. email marketing providers)

We retain personal data only for as long as necessary for its intended purpose.

6. Sharing Your Data

We may share your data with trusted third parties only where necessary, such as:

  • Website hosting providers
  • Email marketing platforms
  • Analytics services (e.g. Google Analytics)

All third parties are required to handle your data in accordance with UK GDPR.

7. Cookies

Our Website uses cookies to:

  • Analyse traffic and usage
  • Improve functionality
  • Enhance user experience

You can control or disable cookies through your browser settings.

For more information, please see our Cookies Policy (recommended as a separate page).

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

9. Third-Party Links

Our Website may contain links to external sites. We are not responsible for the privacy practices or content of third-party websites.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of the Website constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at: nadia@sonographicultrasound.co.uk